Best Mobile Ad Networks 2020 for Apps Monetization

Best Mobile Ad Networks for Apps Monetization

The development of the internet, there are many ways you can make money on the internet. One of them is through advertising. Advertising is an easy and effective way to generate income. Now, you can get revenue through advertising on the application!

What is Mobile Advertising?

Mobile advertising is a type of advertising that is displayed through mobile devices such as smartphones and tablets. These advertisements can be shown through several different channels. Some of them are:

SMS. You may already be familiar with this type of mobile advertising. SMS is one way to advertise a business directly to customers by sending information directly to their mobile phones.

Native Ads. Native ads are types of ads that blend in with the website or application where the ad is displayed so that it looks like part of the website or application. Ads like this are usually made so that the user experience of the user remains good.

Interstitial Ads. Interstitial ads are a full screen ad format that fills the application interface and appears at natural application transition points such as visiting a new page. Users have the option to skip ads if they want. This is one of the most effective types of mobile advertising.

Popular Mobile Ad Networks For App Monetization

Here are 7 Top Mobile Ad Networks For App Monetization:
  1. AdMob
  2. Chartboost
  3. Unity Ads
  4. Leadbolt
  5. InMobi
  6. Fyber
  7. AdColony

1. AdMob

AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising in mobile. It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton. The company is based in Mountain View, California. In November 2009, it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing Advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.

Type : Subsidiary of Google

Industry : Mobile advertising

Founded : April 10, 2006

Founder : Omar Hamoui

Headquarters : Mountain View, California, U.S.

Parent : Google

Website :

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

On May 16, 2013, Google announced a rebuild of the AdMob platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.

#2 Chartboost

If you are a game app publisher, you should definitely try Chartboost to monetize your app better. It is a mobile only ad platform which focuses primarily on gamers. It excels in cross promotion of apps and its ads are focussed on encouraging installs of new game apps. Game app publishers opt for Chartboost to keep their user base together. Publishers opt for promoting their new games apps in existing games apps. Users seek new and fun alternatives and app publishers need to promote their new games and push their installs; Chartboost gets a cut – everyone wins. The platform provides you with analytics and you can get plenty of insights on improving your campaigns by analysing the data. Developers get direct access to the data generated by Chartboost. Integrating with Chartboost SDK is very easy. Chartboost allows you to see who advertises in your app and where – the place. You control the ads the users of your app get to see.

Campaign Type: CPC, CPI, CPCV, CPM

Supported Ad formats: Interstitial, Video and Native Ad.

Supported Platforms: iOS, Android, Unity, Cocos2dx, Wp8, Amazon, Air

Minimum Payout: $75

Payment Terms: NET 45

#3 Unity Ads

Unity Ads is a pioneer. It made video ads a natural part of the game. Its rewarded video strategy is changing the dynamics in the industry. No one thought of engaging the whole player base of an app before Unity. Unity makes ads a natural part of the games. Developers monetize entire player base with rewarded videos. Today Unity is one of the most trusted companies in gaming which is backed by a network of more than 1B gamers. If Unity engine is already used in apps there is no need of adding the SDK. As a natural part of the gameplay, ads drive ARPU and contribute to the bigger goal – greater lifetime value (LTV) of the player.

Campaign Type: CPC, CPI, CPCV

Supported Ad format: Videos – Rewarded and Non-Rewarded

Supported Platforms: iOS, Android

Minimum Payout: $100

Payment Terms: NET 30

#4 Leadbolt

Leadbolt is a leading mobile ad network that provides advanced partner match technology along dynamic ad delivery. It allows mobile advertisers to reach and acquire quality users at scale. Leadbolt has analytics based algorithms that can assist advertisers with advanced targeting to help the best fit audience engage optimally with Leadbolt. It is known for dealing with premium ads. Its analytical capabilities are real time and help the advertisers with optimization on different platforms. It provides app engagement data which helps the developers ensure that the advertisements shown do not mar the user engagement experience. Publishers connect directly to premium advertising partners through Direct Deals Marketplace. It helps with app downloads. It has high fill rates.

Campaign Type: CPC, CPI, CPM

Supported Ad Format: Banners, Interstitial, Native Ads, Offerwall, Rewarded Video

Supported Platform: Android, iOS

Minimum Payout: $100

Payment Terms: NET 15

#5 InMobi

It is one of the largest mobile ad networks. MIIP, its ad delivery platform is unique. It creates a discovery zone within apps where ads are curated and users can interact with the ads which ultimately result in better offers and effective, tailored ads. They target users on the basis of what they call Appographic targeting. Instead of studying demographic or geographical metrics, they study the applications installed by users on their device. Advertisers can reach over 1.5 billion mobile users across more than 32,000 mobile properties. With its InMobile ad networks advertisers can launch brand engagement campaigns, user acquisition campaigns, remarketing campaigns and more.

Campaign Type: CPC, CPI, CPM

Supported Ad Format: Banner, Native, Video, Interstitial, Rich Media

Supported Platform: iOS, Android, Unity, Air

Minimum Payout: $50

Payment Terms: NET 60

#6 Fyber

Fyber provides its users with an Ad server, Exchange and Mediation products to generate revenue streams and to serve more than half a billion active users monthly. It is a full stack mobile SSP which helps streamline all ad monetization strategies. Its unique offering is its ‘Autopilot Feature’ which enables automatic optimization of ad revenue sources for developers. With Fyber, there is no need for developers to manually control the priority of mobile ad network. It runs simultaneous campaigns across direct, programmatic and mediated network which helps in finding out the highest bidder.

Campaign Type: CPC, CPI, CPCV

Supported Ad Format: Banner, Video, Interstitial, Offer Wall

Supported Platform: iOS, Android, Unity

Minimum Payout: $200

#7 AdColony

AdColony is a mobile video advertising networking platform. AdColony deals with Fortune 500 companies. It associates with more than 85% of the world’s top grossing publishers. AdColony has the capability to serve high definition mobile pre-roll videos to all kinds of devices on all kinds of internet speed. The platform drives high engagement as it selects and shows quality ad content. Along with its Instant-Play HD technology, it offers innovative mobile video integration strategies and monetization solutions to developers. It has a very responsive audience for advertisers. It can be neatly segregated and targeted. AdColony has a global presence and this fact gives it a big reach. Advertisers can therefore easily reach their target audience geographically and demographically.

Campaign Type: CPCV, CPI, CPM

Supported Ad Format: Banner, Native, Video, Interstitial

Supported Platform: iOS, Android, Unity, Air

Minimum Payout: $100

Payment Terms: NET 60

Source : openxcell, google admob

Last update: 2020, January, 29
Anas Muhammad Writing on the website is very fun!

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