How To Monetize Your App Using Admob

How To Monetize Your App Using Admob

Google has a product that can help you, namely AdMob.

AdMob brings special technology to help you get revenue from mobile application advertising. For this, you don't need to rely on advertising tools or other advertising resources to build your marketing application. Before we discuss Google AdMob, we should first discuss what is mobile advertising.

If you are interested in doing mobile advertising. But do not know how? Don't worry because there is one easy way to do this, namely through Google AdMob.


What is Google AdMob?


AdMob is Google's advertising platform used to monetize mobile applications. With Google AdMob, developers can promote their applications through in-app advertising, monetize their applications by allowing in-app advertising, and give them insight through Google Analytics.

The name AdMob itself is a combination of "Advertising" and "Mobile". With AdMob, you can create ads for various mobile platforms such as Android, iOS, WebOS, and Windows. AdMob is one of the largest mobile advertising companies in the world serving more than 40 million mobile ads in the form of banners or text that are installed on various platforms such as websites and mobile applications every month.

AdMob is able to provide demand in more than 200 countries. See ever-high and highly competitive PPS from AdMob in a variety of formats - from text interstitials to multimedia and video.

An AdMob account is also linked to an AdWords account, the goal being that it can distribute ads for Android or gaming applications. Through connecting AdMob to AdWords, one can create a mobile application installation campaign. This special campaign is carried out so that more people download the application. With AdWords, you can use special targeting keywords, and advertisements based on the application ID and other information. One of the unique features of the mobile advertising platform is the AdMob Mediation which enables the creation of house ad campaigns, campaigns that serve ads to applications with their own inventory at no cost.

One can easily evaluate the performance of the campaign through conversion tracking. Because the system is fully integrated with Google Analytics, you can access all metrics and dimensions, which are important for applications such as user engagement, user acquisition, revenue, sessions, screen views, screen sizes, app versions, and more . In addition, one can segment the audience to know how a user is using an application. AdMob can help developers to build applications that support mobile advertising and open up new income lines for them.


AdMob is the # 1 platform for developing your application business (best mobile ad networks)

  • More than 1 million applications use AdMob.
  • $ 1 billion + has been paid to developers.
  • Fast, reliable payments in local currency.
  • High CPM and best fill rate.
  • The best mediation platform in the industry.



Google AdMob features


AdMob has a built-in mechanism, which allows developers to display "internal ads" to cross-promote their other application portfolios for free. This framework can also be used for direct bidding, enabling running ad deals that are negotiated directly with advertisers.

Another AdMob feature is Mediation, technology that helps applications maximize the number of ads displayed in the application, and helps increase revenue. Through mediation, one can integrate nearly 40 different mobile ad networks and even be involved in mediating software development for certain networks. With mediation, the application can enjoy direct integration and dynamic bidding with other ad networks that allow automatic CPM updates. This eliminates the effort and time to adjust bids manually. When it comes to monetization, AdMob is a useful tool because it has all the features it needs.

In addition to the features mentioned above, AdMob also has three other interesting features:

AdMob In-App Purchase House Ads. The new format can really change the way people think about in-app purchase monetization strategies. This format can be used to create customized ads to promote items sold to users. AdMob can display regular ads. This approach means that one can retain high-value users involved in the application, and for others.

Audience Builder. This is a powerful feature that helps you create an audience list based on how people use the application and create a customized user experience for users who haven't used the application in two weeks. Import the list into Google AdWords and display ads according to the list to re-engage users while they are on another application or website.

AdMob Native Ads. Participating developers can display native ads in their applications and adjust them to blend with the form and function of the application. With native ads, you can create a more pleasant user experience for your application users.


How to use Admob to Monetize Ads in App


Interested in using AdMob? Follow the steps below to get started.

  • Sign in to your AdMob account by visiting https://apps.admob.com/
  • Click on "Monetize New App"
  • Give the application name and platform details then click "Add App"
  • Choose an application to monetize by choosing between these 3 methods:
    1. Search for your Apps. Search for your application on Google Play, then click + Select to select a particular application.
    2. Add your App manually. If your application has not been published or released, you can enter the name and platform, then click + Select to add the App manually.
    3. Select from Apps you have added. In the list of apps that are already in your AdMob account, click + Select to select the application you want.
  • To create an ad, select an ad format and enter the relevant data for the banner or interstitial ad
  • Click the "Save" button
  • Don't forget to save the Ad Unit ID. This will be useful for your coding needs later
After that, try reviewing the on-screen instructions again to learn how to best implement your ad in your application. Your application will not show ads until you place an Ad Unit ID in your application's code.

Last update: 2020, January, 29
Anas Muhammad Writing on the website is very fun!

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